Attention: Business Owners, Marketing Directors, Sales Managers, Speakers, Trainers, Entrepreneurs, Consultants and other Business Professionals

7 Experts, Authors and Speakers Reveal Their Secrets on How to Harness the Power of Social Networking to Drive Traffic to Your Website, Generate Leads, Build Brand Awareness and Increase Your Sales!

A "Crash Course" on How to Become a Social Media Master Regardless of Your Background, Education or Experience Level 

Date:

 

From the desk of: David Carleton

President, StreetSmartSalesAndMarketing.com
San Diego, CA

Dear Business Professional:

Ever get an e-mail from a friend or colleague asking you to join LinkedIn™  but didn't know what it was or why they were asking you to join?  Did you know that Facebook™ and MySpace™  are more than just websites that high school and college kids spend their time on?  Have you ever heard of Twitter™  and Squidoo™ ? 

If these words or websites are not in your current marketing vocabulary, then you and your company are missing out on one the most important Internet phenomena since e-mail.  I kid you not.  If you are not taking advantage of what some experts are calling the Social Media Revolution, then you are missing out on the #1 opportunity to significantly grow your business, bar none!

Some refer to it as Web 2.0, others as grass roots media.  Regardless of what you call it, it’s powerful.  How powerful?  6 of the top 10 websites are social media sites with combined monthly visits approaching 1 Billion.  That’s Billion with a “B”. These include YouTube, Live.com, Facebook, MySpace, Wikapedia, and Blogger. 

 What is Social Media Marketing and How is it Different Than Traditional Marketing Strategies?

Marketing is no longer a one-way conversation.  Consumers are talking back in record numbers and giving their opinions on everything.  From politics, to music to what they buy and who they buy it from.  Almost anyone can now produce and publish articles, pictures and video and send it out to a global audience within a matter of seconds with the simply push of a button…and for zero cost!

Social media marketing is a method of promoting your brand, product, service or company by making your presence known via a variety of social media networks.  Social media marketing is much more viral than traditional forms of marketing because users now become content producers by posting blogs, writing articles, leaving short comments and messages. This relatively new marketing allows you to enter the minds of your consumers and prospects and have a real conversation and/or tell them a story about your company, products or services.

The bottom line is that consumers trust referrals from friends more than they trust advertising.  In this case, friends are those they’ve met and built a relationship with within their specific community or network.  And even though they’ve never met, a bond and level of trust has been built up over time and multiple interactions and "conversations".

Social media websites are changing where consumers are getting their information before, during and after they buy products and services.  According to a 2008 Harris Interactive Poll, 54% of Americans do not trust the media.  In a different study conducted by Nielson, 78% of survey respondents said they trusted, either completely or somewhat, the recommendations of other consumers.

Listen to What Just a Few Attendees of the Social Media Event Had to Say

 

 

 

Add to Cart

.Are There Different Types of Social Media?

Yes there are.  And although the technology is still evolving, most experts agree that social media can be broken down into 8 different categories.

  • Social Networking - sites like Facebook

  • Business Networking - sites like LinkedIn

  • Social Bookmarking - sites like Mixx and StumbleUpon

  • Content Voting - sites like Digg and Reddit

  • News Aggregation - sites like Technorati and Newsvine

  • Directories - sites like Wikipeida and Prefound

  • Video Sharing - sites like YouTube and Metacafe

  • Photo Sharing - sites like Shutterfly and Flickr

Who Uses Social Media?

You do!  That’s right.  You are already using or participating in social media whether you realize it or not.  Ever look up old friends on Classmates.com, read a blog, watch a YouTube video or look up a definition on Wikapedia?  Congratulations, you are part of the social media revolution!

And guess what, so are your current and prospective customers.  A recent survey by Pew Research found that the proportion of Americans using social networking sites increased from 7 – 22% since 2005.

Before I Go Any Further, Let Me Take a Moment to Shatter a Few Myths About Social Media

Social Media Myth #1

Social Sites Are Just For Teenagers

Nothing could be further from the truth.  While there are some sites like MySpace and others that were originally created to cater exclusively to teenagers, many of them are now attracting older participants.

And although there are literally thousands of social sites out there today, once you determine the goals and objectives of your social media efforts, you’ll be able to narrow down the list to a select few that will concentrate on your target market.  

 

Social Media Myth #2

Social Media is Just a Fad

When the Internet first arrived on the scene, it was all about providing information and selling "stuff".  And while that is still a large part, Web 2.0 is all about users interacting with each other and consumer generated content.

When 6 out the top 10 websites in the world are social sites and they are getting 1 billion visitors a month and growing, I guarantee this is not a fad. This is Web 2.0, the future!  And the best part is, that you have the opportunity to learn about it and get involved in it while it is still relatively new.  

 

Social Media Myth #3

Social Strategies Are Just for Big Companies

The Internet is the great equalizer.  You are what your customers and prospects see, hear and read on line. 

If you make great products or provide great services and you can reach the right audience through a compelling social media strategy, then your company will benefit with more exposure, higher brand awareness and of course increased sales.

My advice is not to worry about what the big boys are doing, do what you need to do to grow your business and believe me you need to be doing social media marketing.  Social media is a great “guerrilla marketing” tool that you can take advantage of and start reaping the benefits from very quickly.

 

Social Media Myth #4

Social Media Marketing Will Cost a Lot of Money to Implement

The good news is that creating and implementing a social media-marketing plan does not have to cost a lot of money.  As a matter of fact most social media websites cost nothing to join.

Now don’t get me wrong, as with anything, you’ll certainly have to devote an adequate amount of time and resources to be effective, but in actual hard dollars and cents, your investment can be quite minimal.

 

Social Media Myth #5

Social Media Marketing is Primarily Used for Finding Friends and Sharing Video and Photos

While YouTube, Flickr, Facebook and other similar sites are indeed used to find friends and share experiences, photos and videos, many savvy marketers are finding that they can connect with groups, users, fans and enthusiasts.

How? By providing free information that members might find useful or enhance their experiences.  These types of sites should not be overlooked as a way to open 2-way dialogs with your target market.

 

Social Media Myth #6

You Have to be a Marketing Whiz or Computer Geek to Effectively Use Social Media

Once again, not true.  If you can surf the Internet, buy a book on Amazon and read blogs, you have the skills needed to benefit from social media.  Frankly, the most important thing you need to help your company get involved in social media marketing is the desire to learn and the time to implement some very basic ideas and strategies.

Now, are there more advanced features on some of these sites?  Sure, but even those can be applied by just asking current users or reading instructions that many of the sites themselves provide.  I'm telling you, this is not rocket science!

 Now You Can Learn How to Unleash the Power of Social Media Marketing from Leading Experts, Authors and Speakers

I gathered the best of the best and brought them all together for one jam-packed day.  No "geek speak" or esoteric mind-mapping.  Just specific time tested strategies that you can start using right away. 

Chip Lambert explains how to Get LinkedIn™ To Get More Sales

Warren Whitlock shows you How to Tweet Your Way to Success with Twitter™

Mari Smith reveals How to Use Facebook™  to Explode Your Profits

David Carleton details Making Dollars and Sense From Social Media Marketing

Denise Wakeman uncovers How to Get the Best Out of Your Blogging

Paul Colligan describes How to Handle Social Media Overwhelm With Syndication Traffic

Chris Lang discusses Social Bookmarking Your Way to Google Rankings

 

Here's What You'll Receive...

DVD #1

 

Presenter: David Carleton

How to Make Dollars and Sense From Social Media Marketing

As President of Street Smart Sales and Marketing, David Carleton has developed sales, marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.

David specializes lead generation and referral marketing strategies in non-traditional, guerrilla marketing techniques that companies can use in highly competitive markets and industries or during economic downturns.  He has authored The Essential Referral Marketing System and The Ultimate Lead Generation System.

Warren Whitlock

Presenter: Warren Whitlock

How to Tweet Your Way to Success

Warren Whitlock is the Co-Author of the Twitter Handbook and a Marketing Results Coach. His mission is to help authors and businesses improve the results of their marketing programs.

Warren is a #1 best selling author, publisher, and editor of dailywarren.com, an online web log (blog) focused on book marketing. Warren is an entrepreneur in the computer and imaging industries, several offline businesses and Internet properties. He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.
 

DVD #2

 

Presenter: Mari Smith

How to Use Facebook to Explode Your Profits

Yes You Can Quickly and Easily Raise Your Visibility, Increase Your Traffic, Grow Your Subscriber List, Find Joint Venture Partners, and Make More Money When You Know the Secrets to Optimizing Your Facebook® Activity!

Dubbed the "Pied Piper of Facebook®" by FastCompany.com, Mari Smith is a Relationship Specialist, Internet Marketing Consultant, and Facebook® Business Coach. She's been marketing on the internet for over ten years, including building websites and email lists,

 

Presenter: Paul Colligan

Handling Social Media Overwhelm With Syndication Traffic

Paul Colligan helps busy people leverage the technologies of new media to get their message out to more people, with less effort, and for greater profit. He is CEO of Colligan.com Inc. and manages several popular Internet properties that include Podcast Secrets, Automate Sales, The New Media Inner Circle, and PremiumCast.com.

Paul produces a number of Podcasts that include (but are not limited to) Marketing Online Live, Paul’s Profitable Podcasting Podcast, Electronic Marketing Interviews, and Internet Marketing This Week. He is also the author of many books and magazine articles about Internet marketing and is co-author of The Business Podcasting Bible.

 

 DVD #3

 

Presenter: Denise Wakeman

Get the Best Out of Your Blog  A 4-Point System to Get Found, Get Known and Get Clients

Business blogging expert Denise Wakeman is co-founder of The Blog Squad™. With nearly two decades of business and marketing experience, she helps authors, speakers, service professionals, and small business owners set up and optimize great blogs and integrate social media tools to gain visibility, build credibility and make more money selling their books, products and services.

Denise writes regularly on 4 blogs and has co-authored many blogging programs including "Build a Better Blog," “Better Business Blogging” and “The Blog to Book Project.”

 

Presenter: Chris Lang

Social Bookmarking - Your Way to Better Google Rankings

Chris Lang is a social marketing consultant and author of Wickedly Evil Social Marketing Tactics: Whitehat techniques that can help drive your targeted terms to the front page of Google.  Listen as Chris talks about tips, tools, tricks, analytics software and proven techniques to raise your Google rankings, track everything, generate traffic and  increase sales in only 30 minutes a day.

 

DVD #4

 

Presenter: Chip Lambert

How to Get LinkedIn To Get More Sales

Raymond ‘Chip’ Lambert is a masterful trainer and top-notch networker. He trains professionals to set-up a system to tap into existing resources and target key individuals needed to build a solid network.

His Network2Networth curriculum includes the theme “business lives in language”. Through his programs, professionals and business owners become grounded in “why” they are in business and gain the ability to create a wealth of opportunities through every day conversation.

Chip takes the mystery out of LinkedIn and gets you quickly up to speed with everything that you need to know to be a skilled user of this extremely powerful business and network development tool.  You'll learn how to get found and get noticed.  I'll teach you how to create the most effective profile to fit your needs.

Find exactly what you need. You will learn to successfully search for people, business opportunities, resources, and jobs;  Turn your network into results. Build your network quickly and efficiently (to over 1,000,000 connections in a week!); Leverage your time. Learn key tips and tricks to help make you a Master LinkedIn® User.

Special Q & A Section

At the end of the live workshop, all the presenters were invited up to the front of the room to answer questions from the attendees.  Listen in as they answer each question in this very interactive session. 

 

SPECIAL AUDIO CD BONUS

For Those That Want to Listen On-The-Go... I have included one more CD that contains MP3 recordings of each presentation.  That means you can listen in your car, on your iPod, on your computer, etc. 

 

 

 

 

In addition, you’ll discover tips, techniques and tactics that you can use the very next day to launch your own social media campaign.  You’ll learn how to:

  • Improve customer and prospect relationships

  • Conduct free market research via direct prospect interaction

  • Increase brand awareness

  • Generate traffic to your offline business

  • Spy on competitors

  • Find new channels of distribution and drive traffic to your website

  • Use 7 key elements to determine if you and your company are ready for social media

  • Determine the 6 things you must do before you set up your social media campaign

  • 7 ways to determine which social media sites to concentrate on

  • Understand the 6 steps to social media success

  • Create linkbait – what is it and why you need it

  • 7 easy ways to get started in social media marketing

  •  9 questions you need to ask before you get started

  • Decide whether to do it yourself or hire an outside company

  • Develop realistic expectations

  •  And much, much more

These Attendees Learned a Lot and So Will You!

 

I have implemented a most if not all of what I picked up at the session. I attended to confirm that my sales and marketing plan was on target. I was able to confirm that it is.

Since attending, I have been posting to my blog every day. I have been writing a new sales article every day. I made some subtle changes to my blog and website to attract more subscribers and it works.

I now add new subscribers everyday and the web traffic is climbing by 35% time. I have automated almost everything that I do so it is easy, simple and I can focus on my sales activity.

My telephone has been ringing with new opportunities and I’m so happy that I attended.

Steve Martinez - Selling Magic

 

I wanted to call you this week to set up a meeting, but I've been so busy with everything I learned from your and Mari's Social Media seminar. I sent you the written evaluation today that I didn't mean to keep. The ebooks you provided are super interesting and informative!

Thank you sooo... much. I have set up Twitter and Del.icio.us accounts, plus updated my Facebook, LinkedIn, Friendster & Reunion accounts. Thanks again!

Victoria Ross - Destined to Meet

I learned some incredible tools that I believe will be used to help me make money.  Facebook, LinkedIn and Twitter are all of interest to me.

Using social media will help me because I'm going to gain so many more contacts than I already have.  I expect my business to begin growing as early as tonight.

Jenny Magallanes - Sunrise Management

Can't I Just Learn All This On My Own?

The obvious answer is...sure you could...but why would you want to?  Aren’t you strapped enough for time as it is? How valuable is your time and money?  Listen, people pay you for your expertise, because you are the expert.  You’ve “been there and done that” and so have all these speakers.

These experts have spent years and thousands of dollars collecting, testing, implementing, and perfecting their strategies with great success in hundreds of small businesses all over the world.   They've learned and perfected their strategies and know what works and what doesn’t.  Why reinvent the wheel at the expense of losing a ton of time and money?

OK I'm In, How Much is My Investment for This Unique Event?

When I began contacting these speakers, authors and consultants, I was amazed to find out how much some of them charge just for an hour of consulting.  Some literally charge thousands to their clients for what they'll be teaching at this seminar.  But you're not going to pay anywhere near what they normally charge.

When you consider that fact that learning just one strategy has the potential to significantly increase your sales and profits, I'm sure you'll agree that the value of this unique event far exceeds the price.

The cost for over 7 hours of audio and video is only $347 and includes shipping and handling in the USA.  You won't find a live interactive workshop like this with these high caliber speakers anywhere at any price.

 

You basically have 2 choices.

Choice #1 - Leave this page now only to fall further behind the curve as your competitors capture more sales and market share using the power of social media.

Choice # 2 - Let's face it, if you have come to this website and have read this far down on the page, then you obviously recognize how important social media is and will become to the continued success of your company.  The only thing left to do is to take action.  I urge you to invest in this system now

So there you have it.  If you're really serious about increasing your sales using the unique power of social media marketing, then investing in this product is an absolute MUST.

Don't let this opportunity pass you by.  Social media is here to stay...is your business? 

To your continued success,

David Carleton
President, StreetSmartSalesAndMarketing.com

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