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10 Experts, Authors and Speakers Reveal Their Secrets on How to
Harness the Power of Social Networking to Drive Traffic to Your
Website, Generate Leads, Build Brand Awareness and Increase Your
Sales!
Date:
From the desk
of: David Carleton
President,
StreetSmartSalesAndMarketing.com
San Diego, CA
Dear Business
Professional:
Ever get an e-mail from a friend or colleague asking you to
join LinkedIn™ but didn't know what it was or why they
were asking you to join? Did you know that Facebook™
and YouTube™ are more than just websites that high school
and college kids spend their time on? Have you ever heard
of Twitter™ Digg™ and Squidoo?
If these words or websites are not in your current marketing
vocabulary, then you and your company are missing out on one the
most important Internet phenomena since e-mail.
I kid
you not. If you are not taking advantage of what some
experts are calling the Social Media Revolution, then you are
missing out on the #1 opportunity to significantly grow your
business, bar none!
Some refer
to it as Web 2.0, others as grass roots media. Regardless
of what you call it, it’s powerful. How powerful? 6
of the top 10 websites are social media sites with combined
monthly visits approaching 1 Billion. That’s Billion with
a “B”. These include YouTube, Live.com, Facebook, MySpace,
Wikapedia, and Blogger.
On December 5,
2008 the first Increase Sales With Social Media Workshop was
held in San Diego. This one-day event was so successful
that we decided to create an even larger 2-day workshop by
adding more speakers and new/different content so that even more
people could take advantage of introducing social media
marketing into their business.
What is
Social Media Marketing and How is it Different Than Traditional
Marketing Strategies?
Marketing is
no longer a one-way conversation. Consumers are talking
back in record numbers and giving their opinions on everything.
From politics, to music to what they buy and who they buy it
from. Almost anyone can now produce and publish articles,
pictures and video and send it out to a global audience within a
matter of seconds with the simply push of a button…and for zero
cost!
Social media
marketing is a method of promoting your brand, product, service
or company by making your presence known via a variety of social
media networks. Social media marketing is much more
viral than traditional forms of marketing because users now
become content producers by posting blogs, writing articles,
leaving short comments and messages. This relatively new
marketing allows you to enter the minds of your consumers and
prospects and have a real conversation and/or tell them a story
about your company, products or services.
The
bottom line is that consumers trust referrals from friends more
than they trust advertising. In this case, friends are
those they’ve met and built a relationship with within their
specific community or network. And even though they’ve
never met, a bond and level of trust has been built up over time
and multiple interactions and "conversations".
Yes there are.
And although the technology is still evolving, most experts
agree that social media can be broken down into 8 different
categories and we'll be discussing them all.
Social Networking - sites like MySpace and Facebook
Business Networking - sites
like LinkedIn and Ryze
Social Book Marking - sites
like Del.icio.us and StumbleUpon
Content Voting - sites like
Digg and Reddit
News Aggregation - sites like
Technorati and Newsvine
Directories - sites like
Wikipeida and Prefound
Video Sharing - sites like
YouTube and Metacafe
Photo Sharing - sites like
Shutterfly and Flickr
Listen to What Just
a Few Attendees of the 2008 Social Media Workshop Had to Say
You do!
That’s right. You are already using or participating in
social media whether you realize it or not. Ever look up
old friends on Classmates.com, read a blog, watch a YouTube
video or look up a definition on Wikapedia?
Congratulations, you are part of the social media revolution!
And guess
what, so are your current and prospective customers.
A recent survey by Pew Research
found that the proportion of Americans using social networking
sites increased from 7 – 22% since 2005.
Before I Go Any Further, Let Me
Take a Moment to Shatter a Few Myths About Social Media
Social Media
Myth #1
Social
Sites Are Just For Teenagers
Nothing could be further from the truth.
While there are some sites like MySpace and others
that were originally created to cater exclusively to
teenagers, many of them are now attracting older
participants.
And although there are literally thousands of social
sites out there today, once you determine the goals
and objectives of your social media efforts, you’ll
be able to narrow down the list to a select few that
will concentrate on your target market.
Social Media
Myth #2
Social Media is Just
a Fad - It Will Pass
When the Internet first
arrived on the scene, it was all about providing
information and selling "stuff". And while
that is still a large part, Web 2.0 is all about
users interacting with each other and consumer
generated content.
When 6 out the top 10 websites in the world are
social sites and they are getting 1 billion
visitors a month and growing, I guarantee this is
not a fad. This is Web 2.0, the future! And
the best part is, that you have the opportunity to
learn about it and get involved in it while it is
still relatively new.
Social Media
Myth #3
Social Strategies
Are Just for Big Companies
The Internet is the great equalizer. You are
what your customers and prospects see, hear and read
on line.
If you make great products or provide great services
and you can reach the right audience through a
compelling social media strategy, then your company
will benefit with more exposure, higher brand
awareness and of course increased sales.
My advice is not to worry about what the big boys
are doing, do what you need to do to grow your
business and believe me you need to be doing social
media marketing. Social media is a great
“guerrilla marketing” tool that you can take
advantage of and start reaping the benefits from
very quickly.
Social Media
Myth #4
Social
Media Marketing Will Cost a Lot of Money to
Implement
The good news is that creating and implementing a
social media-marketing plan does not have to cost a
lot of money. As a matter of fact most
social media websites cost nothing to join.
Now don’t get me wrong, as with anything, you’ll
certainly have to devote an adequate amount of time
and resources to be effective, but in actual hard
dollars and cents, your investment can be quite
minimal.
Social Media
Myth #5
Social Media
Marketing is Primarily Used for Finding Friends and
Sharing Video and Photos
While YouTube, Flickr, Facebook and other similar
sites are indeed used to find friends and share
experiences, photos and videos, many savvy
marketers are finding that they can connect with
groups, users, fans and enthusiasts.
How?
By providing free information that members might
find useful or enhance their experiences.
These types of sites should not be overlooked as a
way to open 2-way dialogs with your target market.
Social Media
Myth #6
You Have to be a
Marketing Whiz or Computer Geek to Effectively Use
Social Media
Once again, not true. If you can surf the
Internet, buy a book on Amazon and read blogs, you
have the skills needed to benefit from social media.
Frankly, the most important thing you need to help
your company get involved in social media marketing
is the desire to learn and the time to implement
some very basic ideas and strategies.
Now,
are there more advanced features on some of these
sites? Sure, but even those can be applied by
just asking current users or reading instructions
that many of the sites themselves provide. I'm
telling you, this is not rocket science!
Now
You Can Learn How to Unleash the Power of Social Media Marketing
from Leading Experts, Authors and Speakers
I have
gathered the best of the best and brought them all together for
two jam-packed days. No "geek speak" or esoteric
mind-mapping. Just specific time tested strategies that
you can start using right away. Not only that, but I have
coaxed the presenters to provide each attendee with special
bonuses.
You’ll
discover tips, techniques and tactics that you can use the very
next day to launch your own social media campaign. You’ll
learn how to:
Improve
customer and prospect relationships
Conduct
free market research via direct prospect interaction
Increase
brand awareness
Generate
traffic to your offline business
Spy on
competitors
Find
new channels of distribution
Drive
traffic to your website
Become an
expert in your field
Things
you must do before you set up your social media campaign
How to
integrate social media into your current marketing plans
Understand the crticial steps to social media success
Create
linkbait – what is it and why you need it
Easy
ways to get started in social media marketing
Questions
you need to ask before you get started
Decide
whether to do it yourself or hire an outside company
Develop
realistic expectations
And
much, much more
A huge benefit to this event is the
people you'll meet and the relationships you'll develop.
What a great way to meet and speak with other companies - big
and small, about their experiences, issues and opportunities.
The contacts you'll make, ideas you'll come up with and the
mistakes you'll be able to avoid will undoubtedly save you time,
money and a lot of headaches.
How Would You Like
to See and Hear Actual "Footage" From ISSM #1
Simply Enter Your
Name and e-mail Address and Click the Submit Button Below
The obvious answer is...sure you could...but why
would you want to? Aren’t you strapped enough for time as it
is? How valuable is your time and money? Listen, people
pay you for your expertise, because you are the expert.
You’ve “been there and done that” and so have all these speakers.
These experts
have spent years and thousands of dollars collecting, testing,
implementing, and perfecting their strategies with great success in
hundreds of small businesses all over the world. They've
learned and perfected their strategies and know what works and what
doesn’t. Why reinvent the wheel at the expense of losing a ton
of time and money?
Besides The Great Line Up Of Speakers and Topics, What Else Have
You Added to the ISSM Workshop?
#1 - Special
Workshop for Those New to Social Media
On Thursday night, February 26, I am
going to hold a special Social Media "Sign-Up Session". I am going
to walk you through signing up for LinkedIn,
Facebook, Twitter and YouTube.
You'll be asked to prepare some information ahead of time (to be
used to create your online profile) and to bring your laptop.
Limited to 25 people and Reservations are Required
#2 - Special
2-Hour Networking Event on Friday Night
Get Up Close and Personal with the
speakers -
An open and
relaxed atmosphere where attendees get
to mix and mingle with the speakers,
network with other attendees and just
relax after your first day of learning.
A great place to make new friends,
create new business opportunities and
just have some fun! There
will be a cash bar for those that want
to partake. This mini-mixer could
be worth the entire price of admission!
Is There a Guarantee?...You Betcha!
100% Money-Back "Listen and Leave" Guarantee!
Listen to My Guarantee
I am so confident that you'll be
happy with the knowledge gained from this workshop
that I am going to give you an unheard of
no-questions money back guarantee.
If at the end of the first day, you
don't feel as though you're getting all that was
promised and you're not satisfied that what is being
taught is was worth the money you paid, just let me
know I will give you your money back.
Simply speak to me or one of my staff
and we'll promptly refund your money AND give you a
$100 gas redemption voucher for your inconvenience. No
hassles no penalty, no fine print. It's that
simple.
You Really Have Nothing to Lose
and Increased Sales and Profits to Gain - The Risk
is All Mine!
You won't find a
live interactive workshop like this with these high caliber
speakers anywhere at any price. All that's left to do is
register while there are still seats available.
Let's face it, if you have come to this website and have read
this far down on the page, then you obviously recognize how
important social media is and will become to the continued
success of your company. The only thing left to do is to
take action. I urge you to sign up right now.
Don't let this opportunity pass you by. Social media is
here to stay...is your business?
To your continued
success,
David Carleton
President, StreetSmartSalesAndMarketing.com
